Access training to improve your tourism business marketing and sales

Our Business, Market and Trade Ready training program is for Yukon tourism businesses. The goal is to improve your business sales and marketing so you can reach clients before they arrive in the Yukon. You can take: 

  • online training; or
  • schedule an in-person workshop.

This training is for Yukon businesses with Yukon tourism products that are:

  • business and market ready; or
  • trade ready. 

This means you:

  • produce your own product and sell it to consumers; or
  • sell your product through travel trade distribution channels.

Covered topics

You will learn how to:

  • communicate effectively with travellers while they are planning their vacation;
  • develop booking and cancellation policies to help you close the sale; and
  • meet your client’s expectations whether they booked direct with you or through the travel trade.

Take the training

Online 

Take the Business, Market and Trade Ready course online any time. This series of modules with activities and quizzes will take between 2 to 4 hours to complete. 

In-person workshop 

These workshops usually take a day, depending on the length of discussion. You can expect to do some work on your own as well as group work. There will be shared real-life experiences and you'll get a resource workbook to take with you after the workshop.

Schedule a workshop

If your organization or community would like to book a workshop, email [email protected] or phone 867-667-5632 or toll free in Yukon 1-800-661-0408, extension 5632.

The training is a collaboration of Tourism Yukon, Northwest Territories Tourism and Nunavut Tourism. 

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Date modified: 2026-04-20